Showing posts with label Guys And Dolls. Show all posts
Showing posts with label Guys And Dolls. Show all posts

Wednesday, February 29, 2012

Sweet Of Milk?

I was wandering through the cereal aisle at Big Box Mart when I saw a brand new product, Dulce de leche Cheerios. My initial thought was, really?

The first time I learned of dulce de leche was in "Guys and Dolls".
(Yes, that's a young and healthy Marlon Brando. Later he sings and dances during "Luck Be A Lady". Nostalgia.) Dulce de leche has more uses and meanings than a tool for getting a teetotaler drunk. Still, I'm not only skeptical, I'm a bit bothered by Dulce de Leche Cheerios.

I have no gripes with GM (Mills, not Motors) nor with their marketing department. I'm just weary of over the top hype. "Get rich with no effort", "Eat all you want and lose weight", "Tastes just like the real thing", "Oatie circles that taste like dulce de leche".

It's been a challenging few years and it doesn't appear to be over. Simple and straight forward wording will go a long way to aiding in a world wide recovery.

Can anyone help me gain some perspective?