Ignorance Is Not Bliss.October is Breast Cancer Awareness Month. Given the downturn in breast cancer mortality BCAM appears to have a positive effect. This year BCAM was very prominent. Professional football players wore pink gloves, pink shoes, pink sweat towels and pink jock straps (OK I made up the pink sweat towel and did no research about the pink jock strap). There were Breast Cancer Awareness walks, with seas of pink clad warriors educating communities one step at a time. There were even free market Breast Cancer Awareness opportunities. The message of knowledge (ignorance is not bliss) and community (don't go it alone) was everywhere.
Show Your 'Stache.